About Infa Group

We're a 4th generation, Australian owned and operated family business. We're just like you - parents, grandparents, aunts, uncles, brothers, and sisters. We want what is best for our own children, and that hard-wired protective nature drives everything we do.

We have a proud past, and we're committed to building an exciting future. Our Core Values guide our everyday actions as we move forward with our vision. 

  • We genuinely care to make a difference!
  • We Believe in what we do!
  • What's kept simple, gets done.
  • Family is our life, family is everything.
  • Thinking outside the box, do it better.

Our Mission

Our Mission

We believe in helping parents care for the wellbeing of the children, every step of the way.

Our Vision

Our Vision

Be the most trusted brand that has made a genuine difference in caring for the future of children in every family.

Our Core

Our Core

We make your parenting journey easier with premium, innovative products that keep your child safe.

About InfaSecure

About InfaSecure

We create safe, stylish and affordable child restraints. We offer expertly engineered, high quality products at affordable prices, so that all families can benefit from our unique solutions.

We have a team of experts, and we develop and deploy the best technologies. We use the most prestigious 3rd party testing laboratories and have an innate understanding of what parents and carers need, because we're parents too. Combined, we engineer the safest and most advanced child restraints and nursery products to keep your family secure and protected.

What We Do

What We Do

We believe every child is entitled to safety and we strive to be the leader in our industry. We have a determination to educate our customers and the wider market about best practice and car safety for children.

We are committed to open communication and being available to offer advice and answer questions for all parents and carers. We are dedicated to innovating, developing the best technology, and engineering and manufacturing the safest child restraints and nursery products to keep all children safe.

Our Innovations

Our Innovations

We're at the forefront of innovation, developing unique new ways to make parents' lives easier, and our kids safer. Just some of our firsts the first include 0 to 4 compact convertible car seat in Australia, development of the top tether snap keeper clip, the first revolving car seat in Australia, the first pull-out bath change table solution in Australia, the first 0 to 8 convertible car seat, the first folding untethered booster, the first Type G child restraint designed to harness children up to 8 years old, the first Type A4/G child restraint, designed to offer extended rearward facing, and extended harness use in forward facing mode.

Our History

Our History

We've changed a lot over the last 70 years, from children's wear in the 1950's, a retail baby store in Eastwood NSW in the late 1960's, baby furniture and pram in the 1970's, and Aussie manufacture of baby products in the 1980's.

In the 1990's, we started selling the Secure range of child restraints.

Infa Products and Secure Child Restraints merged in 2007, becoming the single largest Aussie owned and operated child restraint company in the country.

About SecureSafe

About SecureSafe

At SecureSafe, we're all about Safety, Quality, Comfort, and Innovation.

We utilise the highest quality Engineering, Manufacturing and Human Resources, to bring top tier safety to your travel experience.

We are an Australian Family-owned Business who have been in the Child Restraint & Child Safety industry for over 30 Years. Our products are designed to improve and nurture the lifestyle, comfort, and safety of your child.

Our Dedication To Quality

Our Dedication To Quality

At SecureSafe, we are committed to delivering the utmost quality in every aspect of our child restraints. From the materials we use to our manufacturing processes to our design. Our dedication to excellence ensures that each seat is crafted with precision and care, prioritising safety, durability, and comfort for your child.

When you choose SecureSafe, you're not just purchasing a child restraint - you're investing in peace of mind knowing that your child is protected by a product that embodies the highest standards of quality, safety, and craftsmanship.

Our Commitment To Safety

Our Commitment To Safety

Ensuring safety is paramount in all SecureSafe products, and we prioritise developing cutting-edge safety technologies into each one. From conception to production, our focus remains unwavering on implementing the latest safety features to provide utmost protection and peace of mind for parents and caregivers. Our commitment to safety at the forefront, you can trust that our products are equipped with the highest standards of protection for our child. Our dedication to safety extends to our exclusive hardware, engineered to enhance the overall security and reliability of SecureSafe restraints, ensuring that every aspect of our child's safety is carefully addressed.

Your Convenience

Your Convenience

At SecureSafe, our users are at the heart of everything we do. We are constantly pushing the boundaries to enhance our products and user experiences, driven by a relentless commitment to innovation and improvement. From gathering user feedback to conducting rigorous testing, we are dedicated to refining and optimising every aspect of our products to better serve our users' needs. With a focus on continuous improvement, SecureSafe remains dedicated to providing unparalleled products and experiences for our valued users.

About Grotime

About Grotime

Quality design, materials, and production. We understand the needs of today's parents and design our furniture to complement your home and family. Whether it's a convertible cot to grow with your child, or a multi-functional chest of draws for apartment dwellers, we've got you covered.

At Grotime we have a strong link to our Aussie heritage. Our brand represents the adventurous, diverse, vibrant culture of Australia.

Bedtime With Bub

Bedtime With Bub

We prioritise a good night's sleep by creating safe and comfortable sleep environments for your child - if Baby sleeps well, so do you.

Grotime cots, meticulously crafted to adhere to the rigorous Australian standard, ensuring utmost safety and security for your little one. Embrace tranquility of a silent night with our mattresses, expertly designed to offer the perfect blend of firm support and comfort, guaranteeing a restful slumber for your precious bub. With light and sound technology seamlessly integrated, allowing both you and your baby to enjoy uninterrupted sleep together.

Designed For You

Designed For You

At Grotime, design isn't just about aesthetics; it's about real-life functionality tailored to genuine nurseries, real children, and parents like us. We don't conceptualise products solely for showroom allure; we understand the everyday demands because we're parents, aunts, uncles, brothers, and sisters ourselves. Our commitment is evident in every detall, ensuring our products are not only easy to assemble out also ergonomic, intuitive designs. From effortless setup to seamless usability, our designs prioritise the practical needs of families, delivering unparalleled convenience and aesthetics every step of the way.

Around The World

Around The World

Our commitment to quality and innovation knows no bounds.

Drawing inspiration from the rich designs of Europe. However, our journey doesn't stop there. We meticulously adapt these renowned styles to resonate with the unique preferences of Aussies. In our pursuit of excellence, we turn to the lush pine forests of sustainable New Zealand for the finest materials, prioritising environmental sustainability every step of the way. With a dedicated and closed factory environment, we maintain strict quality control, ensuring that only Grotime cots bear the mark of unparalleled craftsmanship and reliability, from inception to completion.

About TikkTokk

About TikkTokk

In 2001, TikkTokk embarked on a journey to establish a children's company focused on providing top-quality home and educational furniture and utilities. Starting from humble beginnings in a home office, the company quickly made its mark in the educational furniture industry. Known for its commitment to design and quality, it became a trusted brand, particularly wooden tables & chairs, easels, and playpens.

Our Adventure

Our Adventure

TikkTokk's journey was characterised by dedication and resilience. It pursued its dream of creating a children's company and saw it grow from its modest beginnings to a prominent position in the market. Despite facing hurdles along the way, including imitations by competitors, TikkTokk remained determined to succeed. This determination led us to take a bold step at the end of 2008 when it took a 3-year hiatus from trading.

Creation & Creativity

Creation & Creativity

During its hiatus, TikkTokk focused on redefining the company's approach to product development and innovation. We posed critical questions about enhancing safety standards, creating more fashionable items, prioritising customer satisfaction with pricing quality, and ensuring product uniqueness compared to competitors. These questions served as the foundation for the creation of a new and improved brand. Under this brand, we introduced innovations that represented a significant evolution in design and quality. We meticulously redesigned and expanded the product range, drawing on thirteen years of experience to refine manufacturing processes.

Growing With You

Growing With You

The birth of TikkTokk marked a transformative phase for the company.

It symbolised a departure from the past while embracing a future defined by innovation and excellence. TikkTokk not only upheld the company's tradition of exceptional quality but also set new standards in terms of innovative designs and safety measures. Our vision for TikkTokk represented a significant leap forward in the realm of children's home and educational furniture and accessories. It was a testament to his unwavering commitment to continuous improvement and customer satisfaction.

About The Jiffle

About The Jiffle

A life with kids is a life with more. The Jiffle wagon embodies this sentiment by offering a versatile 6-in-1 stroller designed to meet the evolving needs of expanding families. It seamlessly transitions between various configurations, including capsule compatibility, bassinet, seat, duo, ride-along board, and doubles as a wagon cart. This innovative design ensures that the Jiffle wagon grows with the family, providing the perfect on-the-go solution for busy parents.

Recognition & Awards

Recognition & Awards

The Jiffle wagon's commitment to innovation has been widely recognised, earning it several prestigious accolades. Notably, it received the Baby Biography Bronze Award in 2023, highlighting its product innovation and contribution to the childcare industry.

More Fun

More Fun

The Jiffle wagon offers a host of features designed to enhance comfort, convenience, and practicality for both parents and children. Its spacious 60L cargo hold provides ample storage space and can be securely locked in easy transportation. With excellent under-seat suspension, the Jiffle wagon ensures smooth and comfortable strolls across all terrains. The bassinet offers superior ventilation and a panoramic view, accompanied by a summer and winter seat for enhanced comfort. Additionally, the Jiffle wagon is compatible with a wide range of capsules using convenient capsule adaptors.

Do More

Do More

One of the key highlights of the Jiffle wagon is its unparalleled versatility and convenience. It can be effortlessly folded flat, with or without wheels, allowing for easy storage and transportation.

Moreover, the cart can be loaded directly into the car boot while fully loaded, maximising space and minimising hassle for busy parents on the go.

About Leclercbaby

About Leclercbaby

Leclercbaby was developed from the ambition to be free and to increase freedom of movement for parents. Leclercbaby stands for smart solutions. Problems exist to be solved and our brand was created with this in mind. As a parent, you automatically deal with less freedom of movement, a limitation that does not need to exist, according to the pioneers behind Leclercbaby. “We put our innovative minds together and our vision soon became clear...”

Making Parenting Easier

Making Parenting Easier

There are no written rules for parenthood. Parenting brings with it an enormous change, a world filled with love and new challenges. We at Leclercbaby want parents to feel the freedom to travel and ease parenthood. Our vision is clear: support parents in easing their daily role during this new phase of life. Our enthusiastic professionals, with a passion for simplicity, devote a great deal of attention to devising and developing high-quality goods before a Leclercbaby product hits the market. They always ensure safety is paramount and they are focused on our core values: convenience and comfort. We’ve set ourselves apart from the pack with our luxury strollers. Let us tell you how we managed to do so.

Never Alone, Always Together

Never Alone, Always Together

Every parent has felt the need for an extra set of hands when it comes to folding and unfolding a stroller. This can often lead to some frustration, which can prevent you from offering your child the attention they deserve. Problems such as these should be a thing of the past. Therefore, we have equipped our strollers with 100% convenience. You fold and unfold our stroller with the simple push of a button, freeing your other arm to stay focused on your child. Children on the side of the road can get themselves into trouble very quickly, and our strollers help alleviate that stress. From now on, you will always be able to fully focus on your child. With this functionality, which seamlessly connects to our "smart solutions" promise, we have brought an innovative development to market.

Innovation

Innovation

Leclercbaby has innovatively integrated solutions into its products, enhancing the parenting experience and allowing parents to focus more on their children. Through a dedication to simplicity, safety, and convenience, we've redefined luxury strollers, providing a seamless experience for parents.

One Big Family! One Stop Shop!

Learn More About Infa Group Products

Visit our websites in Australia and New Zealand to see our range of Car Seats, Nursery Furniture, Creative Play, Strollers and more!